thetangential:

Most profitable ventures have a mission statement, a clever phrase that sums up what the project is and where it hopes to go. Here are a couple examples:

Apple/ Steve Jobs: “I want to put a ding in the universe.”
The Awl: “Be less stupid.”

Of all the lines I’ve ever heard, the show Seinfeld…

Sometimes someone comes around and puts in words exactly how you feel about something.

For me, this is one of those times.

Thanks Becky Lang.